Rise Again: A Digicel Project for Haiti

‘Rise Again’ was written by international reggae sensation and Grammy Award-winning artist, Shaggy, to support the relief efforts following the devastating earthquake that rocked Haiti on 12th January - is available on iTunes for download and purchase for 99 cents (US) now with the artists and label donating their proceeds to the Digicel Haiti relief fund.

‘Rise Again’ is a Caribbean song, which was written and performed by Caribbean artists for the people of Haiti. And with the New York Times hailing the song as “fast becoming a post-quake anthem”, ‘Rise Again’ has had a fantastic reception and is already getting heavy rotation radio airplay and news coverage across the globe.

Directed by internationally renowned film and video director, Jay Will, and filmed around Port Royal in Jamaica, the video’s central theme is of people from across the Caribbean coming together to rebuild Haiti and help the people of Haiti to rise again.

From red, white and blue balloons mirroring the colours of the Haitian flag being released to aid arriving on boats and planes and a mother being gently handed her new born baby by a nurse - the images portrayed are of hope for the future – and are interspersed with actual footage of the aftermath of the earthquake.

A veteran of some 50 music-related films and videos and with roles at MTV, CBS, ESPN and NBC under his belt, Jay Will has worked with some of the biggest names in music including Kanye West, Bob Sinclar, Elephant Man, Lee Scratch Perry and Vybz Kartel.

Commenting on the video, director Jay Will said; “The devastation in Haiti and the heartbreak is immeasurable. The aim of this video is to offer hope and a chance for change and recovery. The simple message is: throughout all things, one thing will remain true – that despite the tragedy, despite the struggle, despite the hardships, Haiti will rise again.”